A global destination for

original art + culture with insights into contemporary practice…

A VIRTUAL EXHIBITION

ON VIEW➺

WELCOME TO JUNIPER RAG | a project of Atelier ID Global

Contemporary artists at the core of creativity & the future of art.


Featuring a community of artists for collectors and art lovers.

Juniper Rag was founded to connect artists, collectors and art related organizations with new audiences. Founded in 2020, our mission to elevate artists is driven by our ability to organize and connect people around arts advocacy. We feature emerging and high level artists, print and digital marketing campaigns, curated exhibitions, juried shows and many collaborative projects that we present annually. Juniper Rag also focuses on new and exciting ways that art intersects with the future. We are talking about what that looks like for contemporary artists practicing and selling art today. Juniper Rag is an web-based initiative for the arts with a strong community development component. With practical insights that foster a holistic perspective on the arts, we contribute meaningfully to the sustainability of our collective creative economy, harnessing the power of the internet driving growth and connections that advance careers.

Juniper Rag has built a strong reputation in presenting high-caliber art in all media by some of the best emerging and mid-career artists, and we have juried, co-curated and curated some of the highest attending shows for our partners. Locally, we are embedded into the Worcester and Boston artist communities, which gives all of our Juniper Rag artists some footing here in New England.

Payal Thiffault and Michelle May are the Co-Founders of Juniper Rag, located in Massachusetts.

  • Accessible Virtual & Live Exhibitions reaching more audiences across the globe

  • Social Media Marketing long after your exhibition or feature

  • Art Sales & Advisory Services for residential, corporate and film

  • Corporate Lending & Collaboration using our vast network of artists to expand your audience

  • Elevate Artists & Art Orgs with 25+ years of award-winning marketing and luxury e-commerce experience, working with brands like Condé Nast and BRIDES Magazine, Wynn, GILT Group, Cesar’s Palace, designing celebrity worthy luxury papers and marketing to thousands of vendors nationwide. We have an arsenal of impactful and innovative ideas to bring success.

Connect . Collaborate . Build Community . Push Boundaries

How do we elevate artists + impact their journey?

Testimonials

For Artists, Collectors & Collaborators

Artists

When your work is curated with Juniper Rag, you are elevated among a global network of ambitious, high-level artists who are forward thinkers using new ways to show their art to the world. We curate art that has impact and meaning. Your process is important, so convey how it is unique or experimental in your statement when you submit your work. We recognize this significant point in time as pivotal for artists who seek to expand their audience. Our guest curators are outstanding and our community is supportive and inclusive. We are open to all mediums and curious about how technology is influencing the landscape.

Collectors

Juniper Rag selects work based on impact, skill, and significance. We curated shows as well as inviting guest curators to be a part of a robust and diverse selection of art from all disciplines. We are focused on the future of art and how technology is changing the industry of art in theory and in practice. Online magazines, galleries, social media platforms are connecting new collectors with artist from all over the world. Collectors have a world of artists at their fingertips. Connect with us to assist in finding the perfect art for your home or business. We have access to thousands of artists in our community.

Art Organizations

We are a dynamic and organized force that loves to partner to  produce exciting projects and events. We collaborate with creative and cultural organizations that share our mission. Juniper Rag can help your business increase brand awareness, reach your annual goals, increase traffic and revenues. We work with 501 (c) 3s, galleries and cultural organizations. We provide art programming and are trusted partners with Mechanics Hall, New Art Center, Newton and ARCK Boston. We work with galleries such as TAG, Fountain Street Gallery, Nearby Gallery, CUSP Gallery, Krikorian Gallery and The Mayor’s Gallery of Boston for The Annual Faye Chandler Exhibition with record breaking submission and attendance.

Collaboration:

Curation of The New Art Center Gala Auction 2023+24

DRIVING PARTICIPATION, ARTIST PROMOTION, VACATION DONATIONS, INCREASING AUCTION SALES WHILE BUILDING COMMUNITY

Results-driven collaborations

Live Exhibitions:

Curation & installation of impactful group shows

DRIVING PARTICIPATION, ARTIST PROMOTION, INCREASING SALES WHILE BUILDING COMMUNITY

“Juniper Rag was created out of a passion for arts advocacy. We are artists as well as marketing professionals who understand the challenges we artists face. With  over two decades of fine art, design and marketing luxury brands, we apply our experience of years of trend forecasting, graphic design, art buying, curating and merchandising for top e-commerce brands to elevate artists and connect them with new opportunities.”

—Co-Founders, Michelle May and Payal Thiffault

Home: Art Transforms

Roughan Interiors & Home | Photo Willie Cole

Collecting art & creating

Juniper Rag is passionate about sharing the value of having art in your home. By showcasing artists and interior designers, we hope to connect you with inspiration and professionals who are exceptional at their crafts, like interior design specialist, Christina Roughan of Roughan Interiors & Home.

“When I speak with clients, I describe our process and let them know how critical art and special curiosities are, as they reflect their lifestyle. These items need to be placed on visible surfaces and areas that enhance the vision of the homeowner and have meaning.”

- Christina Roughan, Roughan Interiors & Home

Art Vérité | Our Blog

On our blog, we share curatorial perspectives, insight, professional advice, extensions of articles in the magazine, and information relevant to artists, collectors and viewers.

Art: Michelle May

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